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Career Readiness

Market Research Anaylysts

What Market Research Analysts Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Because most industries use market research, these analysts are employed throughout the economy. 

How to Become a Market Research Analyst
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.

Pay - Job Outlook
The median annual wage for market research analysts was $62,150 in May 2015. Employment of market research analysts is projected to grow 19 percent by 2024.

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